Business Finance - Management HOSPITALITY MANAGMENT

Business Finance - Management HOSPITALITY MANAGMENT ASSIGNMENT

COURSE CODE BAT 313 COURSE NAME: HOSPITALITY MANAGEMENT Midterm Assessment Task brief & rubrics

Task

· This is an individual task.

· The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.

· You should upload a single, correctly formatted document which may also include any relevant tables and diagrams

Choose an Hospitality Company (Hotel, Restaurant, Amusement Park, etc.)

1. Make a short description about the Company (10 points)

2. Assess how do they manage the challenges generated by the six service business characteristics (perishability, etc…) (20 points)

3. Identify the Value Proposition of the Company. (10 points)

4. How could they implement some of the basic TQM principles? (30 points)

5. Who are the main stakeholders of the Company (build an interest/power matrix)? (30 points)

Formalities:

· Wordcount: 2.000 words

· Cover, Table of Contents, References and Appendix are excluded from the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· Harvard style in-text citations and bibliography

It assesses the following learning outcomes:

1. Describe the core components that characterize hospitality management.

2. Critically examine the service nature of hospitality and quality management.

Weight: This task is a 40 % of your total grade for this subject.