Business Article - In Chapter 4, Global Communication and Diversity

Business Article

In Chapter 4, Global Communication and Diversity, cultural intelligence is described as important for global businesses to develop and be successful beyond borders.

Assignment 1 is an article review of global communication. Read a magazine article about a global business that includes issues about cross-cultural differences. Use the following online sources for an article:

• BloombergLinks to an external site.
• Time MagazineLinks to an external site.

After reading an article about global business, address the following:

1. Article information: article name, source, date/edition, pages, web address
2. Summary: a short summary of the article (one half-page)
3. Cultural lessons: one paragraph that describes one or two aspects of culture that are illustrated by the article

Grading Rubric:

Followed APA format appropriately. Provided at least three (3) scholarly citations from one article. Article information provided.

Contained the appropriate article topic and background based on the chosen news/articles. Provided an excellent introduction.

Provided a well-written and thoughtful conclusion.

Provided excellent content and demonstrated an understanding and analysis of global and cross-cultural differences. Emphasized the importance of recognizing global and cross-cultural differences. The paper was within one to two pages in length.