BCO217 Assignment 3 - Digital Platforms

BCO217 DIGITAL BUSINESS Task brief & rubrics

 

Task

Assignment 3- Digital Platforms:

• This is an individual assignment

• You are requested to discuss the following points regarding Digital Platforms, applying concepts from the course and research:

o Discuss the concept, its key characteristics and types, why they have become so important nowadays.

o Select a specific company whose business is based on a digital platform, from the following companies: Uber, Airbnb, Amazon, Alibaba, Youtube,

LinkedIn, Instagram, TikTok, Medium, Kickstarter, Booking, Udemy, Upwork, Etsy, Vinted.

? Describe the business, identify the type of platform business model and discuss the competitive advantages that the digital platform

provides to the business.

? Discuss which “patterns of platformization” the business leveraged on, and how the company attracts other players of its ecosystem.

o Key challenges and future of platforms: identify limitations or risks of the selected company and in general of the platform-based business

model.

 

• Expected table of contents:

o Brief introduction

o Digital platform

o Case analysis

o Key challenges

o Conclusions

o Bibliography

 

• The format of this assignment is a report, that should be uploaded in pdf.

 

Formalities:

• Wordcount: minimum 1.000-1250 words words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

 

 

 

Submission: Week 13 – Via Moodle (Turnitin). Day and hour limit: Sunday 16/01/2022  

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business.

• Outcome 2: analyze the development of competitive advantage through digital technology.

• Outcome 3: understand how digital technologies can be integrated within business.

• Outcome 4: identify current trends and technology in digital businesses.

• Outcome 5: analyze and assess different approaches to the development of digital platforms.