ASHFORD OMM615 2020 March Week 6 Discussion (dq1+dq2) Latest

OMM615 Strategies Marketing/Advertising/Public Relations

Week 6 Discussion

DQ1 Public Relations

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

DQ2 Content Marketing

An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Support your position. Respond to at least two of your classmates’ posts.