ASHFORD OMM615 2020 March Week 5 Discussion (dq1+dq2) Latest

OMM615 Strategies Marketing/Advertising/Public Relations

Week 5 Discussion

DQ1 Direct Marketing

Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

DQ2 Electronic & Internet Marketing

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

1946-1964 Baby Boomers

1965-1983 Gen X or the Busters

1984-2002 Gen Y or the Millennials

2003 – Current Gen Z or the Digital Generation

(https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)

Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.