ASHFORD OMM615 2020 March Week 2 Discussion (dq1+dq2) Latest

OMM615 Strategies Marketing/Advertising/Public Relations

Week 2 Discussion

DQ1 Buying Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts.

DQ2 Market Opportunity Analysis (MOA)

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts.