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Crisis Communication Plan Surrena HooksMSL5200-13D-4B15-S1: MSL 5200-13D-4B15-S1March 13 2015Crisis Communication Plan Title The analyses of crisis management strategies of Ford Company.Statement of purpose The purpose of this paper is to analyze various challenges that face Ford Company. Analyze how they can better deal with a crisis in the future.IntroductionIt introduces the topic of crisis management.ScopeIt is a brief overview of what entails crisis management. Various challenges experienced by various organizations including Ford in crisis management.Situations and assumptionsIt looks at various situations and how to deal with the crisis. It also describes various assumptions made in the principles of crisis management (Walaski, 2011).Audience ProfileIt addresses various organization managers and department that deals with crisis management. It is of help to them to learn better techniques in crisis management and various trends emerging in day to day life.Chains of command/approval processes (operations)It views the operations carried out in Ford. As well as some of the practices and structure of Ford Company that is used in the management of crisis that arises in the organization.Key communication strategiesIt analyses importance of effective communication between employees in an organization and the role it plays in effective management of crisis in Ford Company (Meier, 2011).Delegation of responsibilitiesIt views how roles are delegated to various individuals and departments in the organization.Evaluation of communication effortsIt analyses the efforts that Ford Company has made towards ensuring proper communication in the organization.Guidelines specific to social media useThis describes the ways on how to use media during crises.ReferencesJordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press. Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
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