Attachment # 00001140 - CosmeticsData.xlsx
CosmeticsData.xlsx (11.12 KB)
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(refer to the detailed question and attachment below)
Decision Variables:ProductionAdvertisementItem costsItem priceItem profitSummer PassionOcean BreezeObjective Function:Advertisement expenditures:Max sales profitDemand ForecastConstraints:LHS:RHS:Min production requirement for Summer PassionMax production requirement for Summer PassionDemand on Summer PassionDemand on Ocean BreezeBudget constraint on advertising and purchase

Beverly Ann Cosmetics has created two new perfumes

Question # 00012941 Posted By: mac123 Updated on: 04/20/2014 09:46 PM Due on: 04/30/2014
Subject Statistics Topic General Statistics Tutorials:
Question
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Beverly Ann Cosmetics has created two new perfumes: Summer Passion and Ocean Breeze. It costs $5.25 to purchase the fragrance needed for each bottle of Summer Passion and $4.70 for each bottle of Ocean Breeze. The marketing department has stated that at least 30% but no more than 70% of the product mix be Summer Passion; the forecasted monthly demand is 7,000 bottles and is estimated to increase by 8 bottles for each $1 spent on advertising. Summer Passion sells for $42.00 per bottle and Ocean Breeze, for $30.00 per bottle. The forecasted monthly demand for Ocean Breeze is 12,000 bottles and is estimated to increase by 15 bottles for each $1 spent on advertising. A monthly budget of $100,000 is available for both advertising and purchase of the fragrances. Develop and solve a linear optimization model to determine how much of each type of perfume should be produced to maximize the net profit. See attached chart.
Can somebody answer this assignment.? Study the problem “Beverly Ann Cosmetics” and the attached spreadsheet CosmeticsData.xlsx.

Complete the linear program: compute item profit for each perfume; compute monthly profit; enter maximum monthly budget for advertising and purchases. Determine the optimal solution. Run sensitivity analysis. Answer the case questions.
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Tutorials for this Question
  1. Tutorial # 00012487 Posted By: mac123 Posted on: 04/20/2014 09:48 PM
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    The solution of Beverly Ann Cosmetics...
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    Beverly_Ann_Cosmetics.xlsx (18.45 KB)
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