What value do marketing channels bring to the customer

Marketing channels ensure the product or service is delivered on time.

Effective marketing channels can mean the difference between a customer buying your product or a competing product.

Marketing channels provide value in that they offer financing options for both the end user and the wholesaler.

Marketing channels ensure customers get what, when and where they want their goods and services.

create a customer service department to handle customer demands following receipt of their orders.

the firm wants to demand that each channel members provides value to the next member of the value chain.

intermediaries tell the firm how many of their products they can handle and move along the chain.

determine in advance how much of the firm's product the customers will buy.

It depends on the distance of the factory from the retail locations where the product will be sold to the customer.

The number of intermediaries depends on which channel partners can perform channel functions better or more efficiently than the company.

The number of intermediaries depends on which functions needed to get to the end customers the manufacturer cannot perform on their own.

It depends on the number of functions that need to be performed to sell to the end customer such as transportation, financing or promotion.

direct channel

indirect channel

mono channel

traditional channel

wholesaler

superstore

convenience store

category killer

exclusively distributed

intensively distributed

wholesale distributed

selectively distributed

to ensure they can get to headquarters quicker than competitors to submit competitive bids and purchase orders

to be able to personally deliver all paperwork involved in transactions with their most important customer.

to be able to meet with the president of the company as often as possible

to be around many of the suppliers to Walmart for greater cooperation and training

because one channel may want a greater percentage of the sale than the other channel

because it might be easier for her to make a distribution deal with Sephora, a national chain, as opposed to calling on individual doctor officers that may take too much time and money.

because place communicates to the customer something about the product's value proposition, which includes the benefits and price

because the skin scrub is like so many other products in that product category that selling through dermatologists offices would give it the aura of being an exclusive product.

the point at which revenue equals units sold.

the point at which total costs equal total revenue.

the point at which consumers have had enough of a product.

the point at which the firm can finally make a profit.

Cost-plus pricing

Prestige pricing

Customer-focused pricing

Leader pricing

prestige pricing or leader pricing

cost plus or everyday low price strategies

skimming or cost plus pricing strategies

skimming or penetration pricing strategies

the price goes down, the product will end up in an outlet store

the price goes up, consumers look for bargains.

the price goes up the demand goes down.

an increase in price will cause demand to go up or stay the same.

franchise distribution

selective distribution

intensive distribution

exclusive distribution

demand planners

wholesalers

transporters

warehousers

bait and switch

predatory pricing

price skimming

price fixing