Vera Bradley Company

I am working on a Case Study from a book called. Crafting & Executing Strategy The quest for competitive advantage Concepts and Cases 20e.

It is case 13 Vera Bradley: Will the company's strategy reverse its downward trend? Pg. # C-188

GRADING CRITERIA

Executive summary outlining your strategic analysis and recommendations.

• Synopsis of the major case facts, key problems, and strategic issues that management needs to address.
• Strategic analysis of those key issues utilizing tools and techniques presented in the text (using tables and charts if appropriate).
• Conclusion/Recommendations section which focuses on your well-supported action plan to address the strategic issues of the case.

The format for case analyses:

• All written cases are to be submitted in 12-point font, preferably Times New Roman, and 1.5 lines-spaced with 1-inch margins.
• The report should incorporate correct form, spelling, grammar, sentence structure, and communication skills. Each written case analysis document should be well-organized, well-written, persuasive, and concise (should not be more than five (5) pages in length)