What can enhance the value of Web-based shopping experiences to serve

1. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?
Smartphones
Tablets
E-mail
Avatars

2. Which control should periodically reassess its approach to the marketplace with a good marketing audit?
Strategic control
Ethical control
Marketing contro
Performance control

3. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
Pure tangible product
Potential product
Augmented product
Basic product

4. What are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual
Dependent, non-comprehensive, quarterly, and unannounced
Comprehensive, systematic, independent, and periodic

5. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?
Strategic plan
Pull strategy
Push strategy
Lock strategy

6. A social definition of marketing says ______.
• marketing is the process of extracting maximum value from consumers to facilitate corporate growth
a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company’s products
effective marketing requires companies to remove intermediaries to achieve a closer
connection with direct consumers
marketing is the process by which individuals and groups obtain what they need and
want through creating, offering, and freely exchanging products and services of value
with others

7. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
split loyals
hard-core loyals
shifting loyals
switchers

8. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.
conformance quality
interoperability
durability
compatibility