Week 6 Topic 1 - How companies are using big data and how they

W6 T1

At least 3 paragraphs long with 3 peer-reviewed references.

This week we looked at how companies are using big data and how they can use that data to improve operations, make predictions, etc. Select any company you would like (other than ones listed in the lecture) and discuss how the company is using big data to analyze trends, predict future trends, and/or make improvements to the company. Do you think this is the correct use of data analytics for that company or should they do more? Be sure to use specific examples and back up your ideas with current literature.