Week 3 Discussion - Branding and Positioning 

Question # 00846019 Posted By: wildcraft Updated on: 09/20/2023 04:48 AM Due on: 09/20/2023
Subject Business Topic General Business Tutorials:
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TOPIC 3: Branding and Positioning 

PROMPT: Case Study: Coke vs. Pepsi  This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study.  Review this case study:  Coke vs. Pepsi: 100 Years of Contention 

  • Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?
  • Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market. 
  • How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha? 
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  1. Tutorial # 00841486 Posted By: wildcraft Posted on: 09/20/2023 04:49 AM
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