Unit 1 Assignment - Global Marketing Vs. International Marketing

Unit 1 AS: Global Marketing Vs. International Marketing

The purpose of this assignment is to understand the difference between the global marketing and the international marketing while designing the strategy for the global company, Tesla. 

You have been hired as the marketing manager for Tesla. Select one country Tesla is currently not conducting business in and determine if you would employ a global marketing strategy or an international marketing strategy. Your paper should include the followings: 

1. Define a difference between a global marketing strategy and an international marketing strategy (20% of your paper),
2. Provide a company profile (10%),
3. Provide a profile for a country Tesla is currently not conducting business in (include information about population, language, lifestyle, social and economic situation) (20%),
4. Provide a justification why you choose this country (10%),
5. Discuss the strategy (either a global or an international strategy) you select and provide the examples and specific plans using references (40%).

The paper should be 2 to 3 pages in length (excluding title, appendix, and reference pages). This writing assignment should be completed in the standard APA format. Upload the assignment to the proper assignment folder.