There is no standard definition for big data or data mining

There is no standard definition for big data or data mining. In this discussion forum, follow the general definitions used in your textbook. “Big data” refers to a data set that is too complex and big to apply traditional data analysis methods. “Data mining” is discovery-oriented compared to traditional databases when users know what they are looking for in the database.

In your post,

• Provide an example of a company collecting big data for competitive advantage.
• Explain why you chose this example.
• Describe the value data mining brings to this business and at least three pieces of evidence of how they use these insights.