Strategic Plan (Evens) - Evaluate strategic initiatives to leverage

Strategic Plan (Evens)

Course Objective: Develop the skills to assess the success of the plan.

• Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
• Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan that contains the following sections:

• Executive Summary
• Company Overview (with ticker symbol)
• Company History
• Products and or services
• Operations
• Vision
• Mission Statement
• Corporate Values & Culture
• SWOT Analysis
• Competition
• Management team/Leadership
• Financial Outlook (financial predictors)
• Strategies
• Conclusion

Instructions:

• The summary must be written in 7th Edition APA format using headers, headings, in-text references, reference page, and 1' margins (use template provided below)
• Make sure you use adequate, credible, and reliable APA source citations to support your work.
• Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
• To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search 
  • Nasdaq Company Search
     
  • NYSE Company Search
• You may review the sample strategic plans shared in the resource section  and use them as a guide in developing your strategic plan.
  DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.