Strategic Marketing - Select a company that you are interested

strategic marketing

The goal of your engagement in this assignment is for you to develop a deeper understanding of a company's internal organization, its resources, capabilities, core competencies, and how they contribute to competitive advantage. To get started:

· Select a company that you are interested in and research its internal organization, resources, capabilities, and core competencies. You may choose any company from any industry, but it is recommended to select a well-known and established company.

· Identify the company's resources and determine if they are valuable, rare, difficult to imitate, and non-substitutable (VRIN). Use the VRIN criteria to determine the company's potential for a sustainable competitive advantage.

· Identify the company's capabilities and determine if they are considered as a core competency. Explain your opinion and justify your reasoning.

· Analyze the Company's Business-Level Strategy and identify its competitive advantage. Determine if the company is using a differentiation or cost leadership strategy. Explain how the strategy contributes to the company's competitive advantage.

· Based on your analysis, develop recommendations for the company to improve its competitive advantage. The recommendations should be feasible and supported by evidence.

The paper should be between 4 to 5 pages, double-spaced, in APA format, including a title page, abstract, and reference page. Be sure to cite your sources! Don’t use any AI like Chatgpt to do the assignment!!