Saint MKT569 Skype Case study

Skype - (p.484)

1. describe the environment in which Skype competes based on the three characteristics of high-tech markets
2. given the technological uncertainty present in the VoIP mobile market, would Skype be likely to emerge as a leader? explain your reasoning
3. Would VoIP be considered a disruptive technology by wireless carriers? explain
4. Collect current statistics regarding the number of Voip users. At what stage of the adoption-and-diffusion process is this technology?
5. what would be an ideal beachhead for Skype to focus its efforts on?
6. what are the elements of a whole product solution for VoIP? What are the implications for Skype in terms of crossing the chasm?
7. What are the pros and cons of Skypes selection of a proprietary VoIP?
8. What are the characteristics of a business that can successfully implement an advertising-based business model? does Skype possess those characteristics?
9. Analyze the pros and cons of the three alternatives discussed in the case, what other strategies are available to generate revenue, make a recommendation for a viable business model for Skype to succees
10. is Skype likely to become the money making machine that ebay envisioned? why/why not