saint MBA525 module 7 discussion latest 2016 june

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Question # 00322236 Posted By: katetutor Updated on: 06/23/2016 07:50 AM Due on: 06/23/2016

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Module 7 Discussion

Read Case 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the following questions.

What are the key problems that Gupta should focus on in the short term and in the long term?
What is your recommendation for Coke’s communication strategy?
Who are the key constituents? Could Coke India have avoided this crisis?

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