Module 13 Assignment - When considering a multi-pronged attack

Module 13 Assignment

Catherine Beeche Albany Arrange Jonathan Ramos Esther Alabi Madison Bushka

Campaign for Sushi Maki Online Ordering

When considering a “multi-pronged” attack on the market to increase awareness and traffic for Sushi Maki’s online ordering program, we quickly became aware that we couldn’t just copy/paste the same material on various platforms. Beginning with social media ads and other online components, we plan to systematically build interest in the program for different audience bases over a period of several months. Our digital script will include promo information, our website will be somewhat of a feedback and discussion platform for our customers, and our social ads will drive traffic to the website while engaging our youngest audience, students. Our final installation that will draw in our final target audience, people who haven’t heard about this program will be our interactive Guerrilla art piece which is a huge screen outside existing Sushi Maki locations for people to place online orders on!

1. Digital Radio Script-

“Music playing”

Hello sushi lovers! Are you tired of the hassle of waiting in line or struggling to hear your order over the phone? Well, say goodbye to those days because Sushi Maki has just transformed your sushi experience with our new and improved ordering system.

Imagine you are craving the best and freshest sushi in the area and all it takes is a few clicks to have it on its way to your doorstep or pick it up on the shelf in the store. There are no more phone call misunderstandings or long wait times. All you have to do is head to our website (sushimaki.com), click a few buttons and your favorite sushi is heading your way!

Wait! There is more! When you decide to order online, you will open up a whole world of exclusive deals and promotions that you aren't going to find in the store. We are rewarding our online customers with great discounts and special offers!

We didn't stop there! For those who are near one of our locations and would rather a hands on approach, we have installed huge kiosk screens outside several of our locations. You stroll up, scan our yummy menu, customize your order however you want with only a few taps and boom, your masterpiece is in the works and on its way.

There is no more waiting and no more confusion, just, smooth, convenient sushi experience at your fingertips. Sushi Maki has learned that our customers' time is valuable and that we want to save you the time without compromising our quality or taste.

Whether you are a tech savvy sushi expert or you love the simpleness of a kiosk, we have you covered. Order online, savor in exclusive deals or use our fast working new kiosks for the quickest and best sushi in town.

Sushi Maki - Convenience meets deliciousness. Order yours now and let the sushi magic begin!

2. 3 Digital Ads- Link to social media banner ad Link to social media story post Feed post here: Lastly, I couldn’t create a mock-up for it but a great way to get the word out for our campaign using social media would be through brand partnerships with lifestyle influencers. We could use elements from the digital script or have the hired influencer do a trendy “day in my life” video that features them using the online ordering program for Sushi Maki. The influencer must be local to Miami.

https://drive.google.com/file/d/1yjuOICZc8HwLFbsdbsWou4Z3wDDcLrEW/view?usp=sharing

https://drive.google.com/file/d/1Nuq4HMayHmEcw_4c1AxvZZ2wdtp5UadQ/view?usp=sharing

3. Guerrilla Campaign-We’ve decided in order to get more traction and attention on Sushi Maki’s new online ordering system we’re going to implement huge, sushi shaped touch screens outside of the busiest branches on which you can order from the restaurant using the new program! Our plan is to install a minimum of 10 devices, approximately 5 ft. tall, just outside the front entrance of each restaurant. This will not only be of artistic intrigue to the public but will also be attention grabbing and easily interactive with customers. Below I’ve attached a mockup of the actual design as well as some reference photos for size and the style in which people will use the tablet.

4. Website- Sushi Maki Mockup website 5. Presentation- TBD

https://www.canva.com/design/DAF1gMxhYR8/UVeGYfWGIsctK4KJ3P65sg/edit?utm_content=DAF1gMxhYR8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton