Mkt651 DB 2 - Understanding the features and benefits of a product

Mkt651 DB 2

Understanding the features and benefits of a product is essential to forming the overall marketing plan's creative message. Companies and brands use creative appeals to match the features of the products with the customer targets. Product features transform into benefits for the customers to meet their wants and needs.

Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.

Choose a brand that represents a product that you like.

• Discuss how the product fits your lifestyle or psychographic.
• List two features of the product and assess how they transform into benefits for you.
• Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses.