MGMT 380 Case Study - Jackie and Sandra began a long-term
Question # 00596043
Posted By:
Updated on: 09/27/2017 11:24 AM Due on: 09/27/2017
The following case study using APA formatting for references. Your response should be at least 2 pages in length. Please be intentional and deliberate with your response Case Study:
Jackie and Sandra began a long-term-care consulting firm 5 years ago in a retirement region. They now
have six employees: tow RHIAs and four RHITs. They now have consulting contracts with 35 long-termcare facilities and have developed a reputation of excellence.
During a meeting with the employees, Jacking and Sandra commended them for the effort each had
contributed to the success of the firm. In planning for the future, Jackie and Sandra then asked the
employees to share with them ideas on expanding the business by revising the vision. One option they
had discussed and now shared was that of expanding their geographic region into another state. This
would mean actively marketing to long-term-care facilities beyond their present region and hiring
additional staff.
Bryan said he had been listening to employee conversations at a nearby hospital and learned that there
was a need for additional home health care personnel and resources in the region. Hospital utilization
management staff expressed concern with the difficulty of referring patients promptly to home health
care firms. Bryan thought developing and managing home health care as a separate cost center would
fill this market niche and offer challenges to each of them.
Ann shared an experience she had at one of the nuring homes. Two physicians were telling her how
difficult it was to hire knowedgeable office staff and retain them. Ann suggested expanding their
business into physician offices. She felt they had the expertise to manage practice offices and train
competent staff. Ann further stated that when she mentioned this need to a physical therapist who
recently joined a group of fellow therapist in opening an office, her friend responded that such a service
would be welcomed by them also. then he related the difficulty they were having finding competent
office managers.
Jackie, Sandra, and their staff have three options to consider as they undertake strategic planning. For
this week's assignment:
1. Develop a SWOT analysis for this consulting firm. (PLEASE GOOGLE WHAT A SWOT ANALYSIS IS
IF YOU DON’T KNOW) Make assumptions regarding the region and factors that relate to each of
the three options.
2. Research how to create a business plan. Choose one of the options from the above reading and
prepare a business plan for the firm.
Jackie and Sandra began a long-term-care consulting firm 5 years ago in a retirement region. They now
have six employees: tow RHIAs and four RHITs. They now have consulting contracts with 35 long-termcare facilities and have developed a reputation of excellence.
During a meeting with the employees, Jacking and Sandra commended them for the effort each had
contributed to the success of the firm. In planning for the future, Jackie and Sandra then asked the
employees to share with them ideas on expanding the business by revising the vision. One option they
had discussed and now shared was that of expanding their geographic region into another state. This
would mean actively marketing to long-term-care facilities beyond their present region and hiring
additional staff.
Bryan said he had been listening to employee conversations at a nearby hospital and learned that there
was a need for additional home health care personnel and resources in the region. Hospital utilization
management staff expressed concern with the difficulty of referring patients promptly to home health
care firms. Bryan thought developing and managing home health care as a separate cost center would
fill this market niche and offer challenges to each of them.
Ann shared an experience she had at one of the nuring homes. Two physicians were telling her how
difficult it was to hire knowedgeable office staff and retain them. Ann suggested expanding their
business into physician offices. She felt they had the expertise to manage practice offices and train
competent staff. Ann further stated that when she mentioned this need to a physical therapist who
recently joined a group of fellow therapist in opening an office, her friend responded that such a service
would be welcomed by them also. then he related the difficulty they were having finding competent
office managers.
Jackie, Sandra, and their staff have three options to consider as they undertake strategic planning. For
this week's assignment:
1. Develop a SWOT analysis for this consulting firm. (PLEASE GOOGLE WHAT A SWOT ANALYSIS IS
IF YOU DON’T KNOW) Make assumptions regarding the region and factors that relate to each of
the three options.
2. Research how to create a business plan. Choose one of the options from the above reading and
prepare a business plan for the firm.
-
Rating:
/5
Solution: MGMT 380 Case Study - Jackie and Sandra began a long-term