Lackawanna MKT230 2021 November Module 4 Assignment Latest

MKT230 Salesmanship & Sales Management

Module 4 Assignment  

Advertising New Business Pitch for Dollar Shave Club

Congratulations! You’re prospecting and pre-sales efforts for your digital advertising agency have worked to get you a pitch meeting with Dollar Shave Club (Links to an external site.) next week. The category has gotten very competitive and the client has said they are looking for strategies to compete in a world driven by Amazon and increased marketing from other direct to consumer brands.  Reflecting on the readings and the MAYA concept, what are some specific ideas that you and your team can bring to the sales presentation?

Grading criteria:

Clearly lay out your presentation

Identify your strategy to bring the client value?

Thinking about the what is important to the client (competing with Amazon and other DTC brands), what ideas might your digital agency recommend?

Utilize chapter concepts/course content  in your response.