Discussion - You have been hired as a marketing consultant
Prior to beginning work on this discussion forum, read Chapters 8 and 9 of the textbook.
You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.
In your post,
- State the organization’s industry or purpose.
- Identify the product or services selected for conducting the survey.
- State the problem that the product or service will solve.
- Explain what the organization wants to learn about the product or services from the survey.
- Explain how and where you determined your sample population and why your sample choice will get you the data you need.
- Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.