Discussion - Figure 7-6 shows the Consumer Decision Process
Figure 7-6 shows the Consumer Decision Process. Pick two products (one representing extended decision making and the other limited decision making) and describe the decision making process for these two products. Also, elaborate how retailers can help consumers during each of these steps.
A .The Decision Process
Stimulus Problems awerness Informaton search Evalution of alternrtive Purchase Post-purchase behavior
B.Factors Affecting the Process