Define demographics, psychographics, and market

Unit 2 - Discussion Board

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Assignment Overview

This assignment is the Common Assignment

DetailsScenarioLearnRead

My Work

• Online Deliverables:
• Discussion Board

Assignment Overview

Type:

Discussion Board

Unit:

Understanding Your New Target Market

Due Date:

Sun, 5/29/16

Grading Type:

Numeric

Points Possible:

75

Points Earned:

0

Deliverable Length:

See assignment details

View objectives for this assignment

Go To:

• Assignment Details
• Scenario
• Learning Materials
• Reading Assignment

My Work:

Online Deliverables:

• Discussion Board

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Assignment Details Assignment Description

Primary Discussion Response is due by Wednesday (11:59:59pm Central), Peer Responses are due by Sunday (11:59:59pm Central).

Primary Task Response:Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Target Segment Identification and Selection

• Define demographics, psychographics, and market segmentation.
• Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank’s high-level strategic goals.
• Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank’s long-term strategic goals.