CSU MBA5851 2020 November Full Course Latest

MBA5851 Marketing Research

Unit 1 Assignment

Instructions

Using the CSU Online Library, locate an article that discusses marketing research and its role within an organization. Address the following points in your essay:

Summarize the article by discussing the main points of the article.

Relate the theoretical aspects of market research (both qualitative and quantitative) from Chapters 1 and 2, including overall strategic planning and globalization.

Discuss the relevance of this article with respect to how advancements in technology have impacted this company’s ability to perform market research.

What questions might you pose to the author of this article? Do you see any ethical implications within this article?

Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you review must be referenced, and one additional source from a credible location should be referenced. All paraphrased and quoted material must have accompanying citations per APA guidelines.

 

MBA5851 Marketing Research

Unit 2 Assignment

Instructions

For this assignment, read the case study, “Running the Numbers: Does It Pay?” on page 466 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

Compile a short literature review, summarizing the case study’s main points, which might be used in this research project.

Apply the stages of the market research process described in Chapter 3 to how you might approach this situation.

Derive a hypothesis for each research question. Provide a sound rationale or theoretical explanation that leads to the hypothesis.

Does this present Dr. Ray with an ethical dilemma in any way?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

 

 

MBA5851 Marketing Research

Unit 3 Assignment

Instructions

For this assignment, read the case study 6.1: “Demand for Gas Guzzlers,” on page 165 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

Contrast internal versus external secondary data sources.

Utilizing this resource, as well as other secondary data, compile information about recent trends in SUV purchases. Report what you learned, and forecast whether SUV sales are likely to recover or if sales will continue to decline.

From the standpoint of an automobile company, what sources of information discussed in Chapter 6 offer relevant secondary data?

Are there any ethical implications of a company utilizing either internal or external secondary data?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

 

MBA5851 Marketing Research

Unit 4 Assignment

For this assignment, read the case study “Mazda and Syzygy” on page 231 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods? Would this analysis be considered qualitative or quantitative research? What are the shortcomings of using eye-tracking software? What are the advantages?

Discuss the ethical issues involved with the use of observation research described in this case.

How might Mazda use questionnaires to evaluate the usability of the website? Would this be considered qualitative or quantitative? What are the shortcomings and the advantages of using questionnaires?

Along with eye-tracking observation research and questionnaires, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website usability.

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

MBA5851 Marketing Research

Unit 5 Assignment

Instructions

Market Research Report: Introduction

The last half of this course will provide you with the opportunity to take on the role of a market researcher, working for an existing company of your choice (you will use the same company for the entire project). You will conduct primary research based upon a “problem” or “objective” that you perceive within the organization. For instance, a problem might be that a newly introduced product is not producing the projected sales figures. Unit V will begin the Market Research Report with an introduction, including research into the company background and objectives for your research study. Unit VI will continue this report with a discussion around the methodology you will use in your research study. Unit VII will analyze the results of the primary research, and finally, Unit VIII will interpret the results into final conclusions and recommendations.

For this unit’s section of the Market Research Report, you will introduce the company, the product line(s), and the problem or objective that you are attempting to research. Discuss who you will be surveying (sampling). As a reminder, you should be using an existing, real-life company with a research problem based upon your perception. Chapter 16 in the textbook provides a guide for composing an effective Market Research Report, which may be helpful as you begin to construct the introduction.

Your response for this unit should be a minimum of two pages, not including the title page or reference page. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

 

MBA5851 Marketing Research

Unit 6 Assignment

Instructions

Market Research Report: Research Methodology

For this unit’s section of the Market Research Report, you will develop the methodology that you will use to conduct your primary research, and you will determine the hypothesis. This includes determining the questionnaire design, sampling design(s), and sampling procedures. Analyze the reliability, validity, and generalizations. Your textbook will provide guidance on compiling an effective survey instrument that will provide you with adequate data to complete this project. You will include a copy of your questionnaire in the appendix of your report (not included in the minimum page count). Distribute the questionnaire with a goal of retrieving a minimum of 20 valid and credible survey responses. You will use the survey results to complete the Unit VII Assignment.

If you are unable to collect responses from 20 participants, you will be permitted to utilize data from a similar study conducted by other researchers as an alternative; keep in mind, however, that you must still develop and submit the questionnaire of your own design for this unit’s assignment. If you choose to use survey data from a similar study, you may use the CSU Online Library to search for information.

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

 

MBA5851 Marketing Research

Unit 7 Assignment

Instructions

Market Research Report: Results

Before beginning this unit’s analysis of the results, identify a minimum of three hypotheses that your data will look to test. To begin the analysis of the results, you will enter the data you accumulated into a frequency table, contingency table, or other tabulation table of your choice. Use the appropriate statistical analysis tools, as described in Chapters 14 and 15 (regression analysis is required). Please note that the final discussion around proving/disproving the hypothesis and the conclusion/recommendations (implications) of the study will be added in the Unit VIII Assignment.

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

 

MBA5851 Marketing Research

Unit 8 Assignment

Market Research Report: Conclusions and Recommendations

For this unit’s section of the Market Research Report, you will identify each of your hypotheses and discuss whether each is proven or disproven based upon your data analysis. Additionally, you will thoroughly discuss the results of your data analysis and the implications for this company. Include recommendations going forward.

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines

 

 

 

 

 

MBA5851 Marketing Research

Unit 1 Discussion  

Select one of the industries below, and describe how and why it might use marketing research:

Manufacturer of a breakfast cereal

Online auction site

Manufacturer of nuts, bolts and other fasteners

Hospital

Non-profit organization

Restaurant

 

MBA5851 Marketing Research

Unit 2 Discussion  

Referencing a real-life organization, briefly describe a potential problem within the organization that could benefit from market research. This problem could be anything from a drop in sales to a merger with another company. What type of research design would you recommend? Why? In the interest of maintaining diversity within this forum, please use different organizations in your initial post.

 

MBA5851 Marketing Research

Unit 3 Discussion  

Discuss how you have used secondary research either in your professional or personal life. How did you decide which secondary source to use? Within your discussion, include your evaluation of the secondary source’s credibility.

 

MBA5851 Marketing Research

Unit 4 Discussion  

Discuss the information presented in Chapter 9 regarding Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram, or Twitter? Given the backlash Facebook experienced from conducting these experiments, what advice would you have for them to improve their way of conducting experiments through their platform?

 

 

 

MBA5851 Marketing Research

Unit 5 Discussion  

Using the situation presented in Case 10.1: “Satisfaction with Mass Marketing” on page 302 of your textbook, what type of attitude study would you use if you were the market researcher for Walmart? Explain your rationale.

 

MBA5851 Marketing Research

Unit 6 Discussion  

Go to the U.S. Census Bureau’s home page at http://www.census.gov, and select a state not already discussed by a fellow student. Suppose a representative sample of this state was used to represent the current U.S. population. How well does this state represent the U.S. overall? If a researcher has limited funds, is this a good technique? Why, or why not?

 

MBA5851 Marketing Research

Unit 7 Discussion  

After reviewing the Chapter 14 Opening Vignette: "Don't Tell Me" on page 392 in the textbook, comment on the topics brought forward in the questions provided at the end of the vignette. Are you surprised at the results of the study? Why, or why not?

 

MBA5851 Marketing Research

Unit 8 Discussion  

How can information you learned in this course be applied to your life and/or work to increase your future success?