Chapter 13 Assignment - Convenience Food TV Advertising

Business Finance - Economics Ch 13 Assignment

Ch.13 Assignment - Convenience Food TV Advertising? Or Maybe Not?
Chapter 13, Question 13-15

13-13. You are the media planner for an agency handling a small chain of upscale furniture outlets in a medium-sized metro market that concentrates most of its advertising in the Sunday supplement of the local newspaper. The client also schedules display ads in the daily editions for special sales. Six months ago a new, high-style metropolitan lifestyle magazine approached you about advertising for your client. You deferred a decision by saying you’d see what reader acceptance would be. Now the magazine has shown some steady increases. If you were to include the magazine on the ad schedule, you’d have to reduce the newspaper advertising somewhat. What would be your recommendation to the furniture store owner?

? 13-14. You are a sales rep working for a college newspaper that has an online version. How would you attract advertising? One of your colleagues says there is no market for online advertising for the paper, but you think the paper is missing an opportunity. Consider the following questions in deciding whether online advertising for the paper makes sense. What companies would you recommend to contact? How can internet sites like your online newspaper entice companies to advertise on them? What competitive advantage, if any, would web advertising for your paper provide?

? 13-15. You are a major agency media director who has just finished a presentation to a prospective client in convenience food marketing where you recommend increasing the use of local radio and television