BUSINESS C13 - the purpose of the research process

the purpose of the research process is to provide which types of information?

a. demographic, geographic, and psychographic

b. descriptive, diagnostic, and predictive

c. respondent-based, researcher-based, and recorder based

d. primary, secondary, and tertiary

Which of the following is NOT a component of channel strategy?

a. marketing flows

b. product flows

c. information flows

d. none of the above (all are components of channel strategy)

A key difference between B2B and B2C exhanges is

a. the goals of completing a transaction

b. the amount of revenue generated

c. the size of the exchanges

d. the purpose for product purchase

___________ is the oversight of the set of interactions between a company and its customers, from the initial contact to sales lead, transaction, training, and customer support.

a. collaborative orientation

b. customer relationship management

c. a recommender system

d. intelligent sales