Assignment - Product and Distribution
Question # 00493921
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Updated on: 03/02/2017 07:29 AM Due on: 03/02/2017
Assignment: Product and Distribution (or Place) There are 2 parts to this Assignment:
Part 1 concerns New Product Development at GaGa’s:
New products have a purpose in the marketplace, which is to maintain growth and profitability
and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim
King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a
frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several
other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new
product development process, you will learn about the struggles of branding, line extensions,
and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).
Part 2 concerns Distribution or Place at New Balance® Hubway:
New Balance® Hubway is a bike sharing system in the Boston area that uses automated
stations to provide a bike service to people looking to go short distances. In this clip, New
Balance Hubway employees discuss how the retailing model works for Hubway, and how the
difference between brick and mortar and e-business models allowed them to succeed in the
Boston area. Execute the Assignment to demonstrate your understanding of the distribution
component of the marketing mix (Lamb et al., 2014). For both parts you will:
1. Watch a video:
Part 1: ©GaGa’s Inc.
Part 2: New Balance® Hubway 2. Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2) in your textbook,
answer the questions on GaGa’s Inc. and Hubway in the 2 templates below:
Template 1
Template 2 Unit 8 Assignment: Percent
possible Points
possible Product and
Distribution
Content per Checklists
Answer provides
complete information
demonstrating analysis
and critical thinking in
response to the template
items. 100% 50 80% Part 1: Properly
answered the Product
Development at GaGa’s 20 Part 2: Properly
answered the questions
for the New Balance
Hubway case 20 Subtotal:
Provides a complete
response in the template
provided using correct
grammar, spelling. 80% 40 20% 10 Percent Your Assignment
Score: 100% Total
Points
possible
50 Points
Earned Comments
Part 1 concerns New Product Development at GaGa’s:
New products have a purpose in the marketplace, which is to maintain growth and profitability
and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim
King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a
frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several
other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new
product development process, you will learn about the struggles of branding, line extensions,
and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).
Part 2 concerns Distribution or Place at New Balance® Hubway:
New Balance® Hubway is a bike sharing system in the Boston area that uses automated
stations to provide a bike service to people looking to go short distances. In this clip, New
Balance Hubway employees discuss how the retailing model works for Hubway, and how the
difference between brick and mortar and e-business models allowed them to succeed in the
Boston area. Execute the Assignment to demonstrate your understanding of the distribution
component of the marketing mix (Lamb et al., 2014). For both parts you will:
1. Watch a video:
Part 1: ©GaGa’s Inc.
Part 2: New Balance® Hubway 2. Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2) in your textbook,
answer the questions on GaGa’s Inc. and Hubway in the 2 templates below:
Template 1
Template 2 Unit 8 Assignment: Percent
possible Points
possible Product and
Distribution
Content per Checklists
Answer provides
complete information
demonstrating analysis
and critical thinking in
response to the template
items. 100% 50 80% Part 1: Properly
answered the Product
Development at GaGa’s 20 Part 2: Properly
answered the questions
for the New Balance
Hubway case 20 Subtotal:
Provides a complete
response in the template
provided using correct
grammar, spelling. 80% 40 20% 10 Percent Your Assignment
Score: 100% Total
Points
possible
50 Points
Earned Comments
-
Rating:
/5
Solution: Assignment - Product and Distribution