Adapting to the digital era

Adapting to the digital era

Faced with the opportunities offered by the digital era, firms need to adapt their
traditional forms of promotion to digital versions.



To prepare for this Key Concept Exercise:

 * Read the Required Learning Resources for Week 7

 * Consider how organisations can employ these methods to reach their targeted
audiences.

To complete this Key Concept Exercise:

By Day 3, in an approximately 500-word response, address the following issues:


 * Compare newer methods with more traditional methods of promotion
 * Explore contexts where each method could be used to best affect integrated
marketing communications

By Day 3, submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world
experience and use examples of the theories in action in a real organisation about
which you have read, or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.



I Need it after 48 hours from now

resources in the attachments. plus the following Book:

Clow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing
communications. Global ed./7th ed.New York.