The Module Project is your opportunity

The Module Project is your opportunity to demonstrate that you have gained a good
understanding of the topics that are covered in this module.

In each module of this programme, you will complete a Module Project. The purpose of
the Module Project is to apply the concepts and techniques of the module to the
analysis of real-world situations or problems and to critically evaluate different
approaches to addressing such problems.

Scenario:

You have been employed at a company for a number of years and have risen to the
position of senior marketing executive. A new CEO has come on board at the same time
as the company has developed a new range of products. The CEO of the organisation
has decided that the organisation's marketing efforts need to be overhauled. The CEO
has suggested that now is a good time to do so since the new range of products in
about to be launched. You have been asked by the CEO to develop and deliver an
integrated marketing communications campaign for this new range of products.

The CEO has indicated that s/he expects the integrated marketing communications
campaign to produce positive results for the company. However, your marketing budget
is limited due to the fact that the CEO was brought into the company on the back of
recent poor commercial performance.

You will complete this Module Project in three submissions in Weeks 2, 5 and 7. The
Module Project brief is available to you from the beginning of this module. So,
whilst there are deadlines for submission on Weeks 2, 5 and 7, you are encouraged to
work on your project as you progress through this module. This Module Project
accounts for 30% of your overall module mark.

The Week 2 Module was formatively assessed. Therefore, you will receive formative
feedback for your instructor but no grade will be awarded. Weeks 5 and 7 carry 15%
of the overall module mark respectively.

Module Project: Milestone 1 (completed in Week 2)

In Week 2, you provided a situational analysis of the company.

In Week 2, you provided a situational analysis of the company. (you did please find
it in the attachments)

Module Project: Milestone 2 (completed in Week 5)

In Week 5, you continued to develop your integrated marketing communications
Campaign for the company that you chose in Week 2. Specifically, you identified and
provided details of your target market. You also used SMART to guide this part of
your plan.

In Week 5, you provided a situational analysis of the company. (you did please find
it in the attachments)


Module Project: Milestone 3 (due in Week 7):

Approximately 1,500 words

In this concluding part of your integrated marketing communications campaign plan
you must:

 * Provide details of the promotional mix you intend to use.
 * Explain and justify your choice.
 * Combine traditional and more contemporary elements of the integrated marketing
communications mix in this section.
 * Provide a schedule detailing when and how you will use the integrated
marketing communications mix.
 * Provide an estimate of the potential costs of integrated marketing
communications campaign. These will be estimates but the rationale to this part of
the plan is that you meet the commercial obligations imposed on you by your CEO.

By Day 7 of Week 7, submit your Module Project: Milestone 3




I Need it after 4 days from now

resources in the attachments. plus the following Book:

Clow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing
communications. Global ed./7th ed.New York: Pearson Education Limited.