Attachment # 00007307 - Sample_Paper.docx
Sample_Paper.docx (22.91 KB)
Raw Preview of Attachment:
(refer to the detailed question and attachment below)
Kevin StephensLiberty UniversityCoca-Cola ClassicGroup 3Month xx, 2015What brand elements would be most useful for differentiating your product/service’s brand from the competition? (this should be the only header) In the Introductory paragraph you must reference the textbook, you need to DESCRIBE the concept(s) as outlined by the authors, and then DISCUSS the concept as it relates to your product/service (properly cited and referenced from Chapter 11) Second , Third etc., paragraphs; DO NOT ADD ADDITIONAL HEADINGS (I.E. SUBHEADINGS) WITHIN YOUR RESPONSE. THE QUESTION/STATEMENT IS THE ONLY HEADING UNLESS YOU ARE RESPONDING TO TWO QUESTIONS. Responses must include in-text citations and your references must be from credible sources. CURRENT Online SCHOLARLY Resources (not older than 5 years). Wikipedia IS NOT a credible source. In-text citations and your Reference List must follow APA formatting rules. If you are unsure of how to reference or cite, I recommend the Purdue Owl website: https://owl.english.purdue.edu/owl/. Each essay should have a Minimum of 3 paragraphs consisting of Introduction, Body, Conclusion. Responses must include in-text citations and your references must be from credible sources Wikipedia IS NOT a credible source. In-text citations and your Reference List must follow APA formatting rules. In conclusion, this paragraph must make a conclusion and recommendation from the research. . Responses must include in-text citations and your references must be from credible sources. You are required to use and cite the CURRENT Online SCHOLARLY Resources (not older than 5 years). Wikipedia IS NOT a credible source. In-text citations and your Reference List must follow APA formatting rules. 500 – 550 words PER QUESTION Being ANSWERED…NOT including cover page and references. Please stay within 500-550 words for 1 Question and 1000-1100 for two questions.ReferencesBlair, T. C., & Chiou, S. C. (2014). The impact of brand knowledge on consumers of different genders and from different cultures. Asia Pacific Management Review, 19(1), 47.Cuomo, R. (2008). Sweetened carbonated drinks do not alter the upper digestive track physiology in healthy subjects.Gentina, E., Butori, R., Rose, G. M., & Bakir, A. (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers. Journal of Business Research, 67(4), 464-470.Hibbert, E. P. (2015). The Impact of Culture on Strategy and Organization in International Retailing. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 268-273). Springer International Publishing.Kotler, P., & Keller, K. (2012). Marketing management (custom package) (14th ed.). Upper Saddle River, NJ: Prentice Hall, Inc. Metzger, K. (2014). The Import of Culture? The Coca-Cola Company in America and Australia.International Journal of Advertising, 33(1), 11-15.Coca-Cola | Home. (n.d.). Retrieved September 12, 2015, from http://us.coca-cola.com/mobile/home/Coca-Cola Journey Homepage. (n.d.). Retrieved September 12, 2015, from http://www.coca-colacompany.com/Akca, E. (2015, September 11). Coca-Cola Helps Farmers in Turkey Adopt Efficient Water
Tutorials for this Question
  1. muchina
    Tutorial # 00098239 Posted By: muchina Posted on: 09/17/2015 11:05 AM
    Puchased By: 3
    Tutorial Preview
    of the customers and media ...
      Get the Solution
    Update History
    New attachment added: Brand_elements-_coca_cola_classic.doc (09/17/2015 11:18 AM)
    Attachments
    Brand_elements-_coca_cola_classic.doc (29.5 KB)
Whatsapp Lisa