Attachment # 00000565 - EntertainmentMktg_HM_Req.docx
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Directions: I require 250-300 words of ORIGINAL WORK for each of the 4 questions below. Please do not copy and paste from the Internet. Thank you.1. Discuss the difference between the predicted, measured, and actual audiences.2. Discuss the importance of VALS 2 for market segmentation in the United States. Why isn’t it appropriate for use in other countries?3. Compare print and broadcast advertising for entertainment brands. Which is best for local coverage? Has the largest frequency? The largest reach? The shortest production time? Lowest CPM?4. Discuss the role of tie-ins and merchandising for generating film revenue.
Need 4 Marketing Questions Answered

Need 4 Marketing Questions Answered

Question # 00003118 Posted By: dixonblonde Updated on: 11/03/2013 08:20 AM Due on: 11/08/2013
Subject Marketing Topic Marketing Tutorials:
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1. Discuss the difference between the predicted, measured, and actual audiences.

2. Discuss the importance of VALS 2 for market segmentation in the United States. Why isn’t it appropriate for use in other countries?

3. Compare print and broadcast advertising for entertainment brands. Which is best for local coverage? Has the largest frequency? The largest reach? The shortest production time? Lowest CPM?

4. Discuss the role of tie-ins and merchandising for generating film revenue.

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EntertainmentMktg_HM_Req.docx (78.05 KB)
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  1. neil2103
    Tutorial # 00002929 Posted By: neil2103 Posted on: 11/03/2013 03:13 PM
    Puchased By: 3
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    The solution of 4 Marketing Questions Answered...
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