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You did this onThe product under consideration is a new smartphone known as Inn Joo manufactured by a Chinese firm. Inn Joo as a company was incorporated back in the year 2014 as a technical startup with an internet DNA. The internet journey started when the company joined hands with largest e-commerce companies with the Asian marketAssignment 1- thursdayPyour marketing plan is due by the end of week 4. You will complete sections D & E of your marketing plan:Competitors/Substitutes: Should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry or company type or by actual firm. It should state market share. This section should include information on the likely strategies of each competitor relating to the proposed product. (2 pages)Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages)CategoryPoints%DescriptionContent5275%Marketing Plan addresses the Competitors/Substitutes and Pricing Strategy in sufficient detailWriting and grammar1825%Submission is clear in its communication and free of errorsTotal70100%A quality paper will meet or exceed all of the above requirements.Part 3 (65 Pts) of your marketing plan is due by the end of week 7. You will complete sections F-H of your marketing plan:Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product. (2 pages)Budget for 3 Years: (1 page)Forecast revenue (units sold x price)Assume Product CostsCost of Marketing ActivitiesHow much will we make?CategoryPoints%DescriptionContent4875%Marketing Plan addresses Channels of Distribution. Advertising, Sales, PR, and the required Budget in sufficient detailWriting and grammar1725%Submission is clear in its communication and free of errorsTotal
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    Tutorial # 00053324 Posted By: Professor A plus Posted on: 03/26/2015 03:28 PM
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