Attachment # 00001122 - MK150_Marketing_Plan_Requirements_2014_(1).docx
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MK150 MarketingMarketing Plan and PresentationIntroductionAs a project in this course, you will complete a written Marketing Plan and an accompanying Power Point presentation. This will allow you to apply the concepts that we will be learning in the course. The marketing plan can be based on a product or service of your choosing, and you will create a fictitious company to market it.ActivitiesA. Written Marketing PlanCreate a marketing plan in APA format with the sections below. For more specifics on what to include in each section, refer to the corresponding sections of the text. Remember that the purpose of this project is to show that you can apply the course concepts. Be as thorough as possible in each section. In addition to the sections below, your grade will also be based on format, professionalism, and language. You should consult the grading rubric for further details on how the plan will be scored.Title PageTable of ContentsIntroductionInclude a description of the company, the business mission statement, and an overview of the major points in the marketing plan. Situation and SWOT AnalysisAnalyze the environment that the product will be marketed in. Identify strengths, weaknesses, opportunities, and threats. Identify the firm’s competitive advantage.Marketing ObjectivesUse properly specified objectives to explain what is to be accomplished through the marketing activities.Market SegmentationIdentify the basis for segmentation, and give a profile of each segment.Target Market StrategyIdentify and explain the target market(s) and the specific targeting strategy.Marketing Mix Strategy: ProductDescribe all appropriate tangibles and intangibles. Discuss the product life cycle.Marketing Mix Strategy: DistributionDescribe the marketing channels and channel strategy, supply chain management from source to point of consumption, and retailing methods.Marketing Mix Strategy: PromotionInclude advertising types and media, public relations, sales promotions, and personal selling.Marketing Mix Strategy: PriceExplain pricing objectives, strategies, and tactics, as well as the determinants of price for the product.Implementation and TimelineDescribe the steps that will turn the plan into action (activity descriptions, timelines), and the benchmarks for success.ReferencesSome of the information in your plan will have to be researched. Provide APA-style references to that research both on a references page and with internal citations.B. Power Point PresentationCreate a Power Point presentation for your marketing plan. Design the presentation as if you were going to use it to give a presentation to the class. Use the same sections as you did for the written plan, except that the title page will become a title slide, and the table of contents may be omitted. In most cases, the section names will become the titles on your slides. Some sections may be one slide, and some sections may be a few slides.The Additional Learning Resources folder in Unit 2 has links to Power Point tutorials and tips for making a professional presentation. The most important of these tips are:Generally, text should be short phrases that concisely describe the main points, rather than full sentences. Important sentences like the business mission statement could be an exception. Use charts, graphs, and tables when they are better at communicating an idea than text would be. Presentations should have a consistent feel throughout. For example, it is best to stick with one background for the entire presentation. Choose professional colors, fonts, styles, and graphics. A limited number of transitions or animations can add interest; however, avoid distracting elements such as spinning transitions, sound effects, loud colors, and slow animations. Graphics should be meaningful and professional. Don’t put an unrelated clip art on a slide just to fill up space. Your presentation will be graded on content, organization, use of visuals and other design elements, professionalism, and language. PAPER FORMATTING GUIDELINES:Double-space12 point fontTimes New RomanAPA Title page requiredAPA Reference page requiredFollow the guidelines for research paper format provided in your textbook and your APA reference guide. GRADING RUBRIC: Please access the attached rubric to see how your final paper and presentation will be graded. 
Tutorials for this Question
  1. Tutorial # 00012344 Posted By: mac123 Posted on: 04/19/2014 09:15 AM
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    The solution of Marketing project...
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    Marketing_project.docx (11.63 KB)
  2. Tutorial # 00014160 Posted By: mac123 Posted on: 05/05/2014 09:24 PM
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    The solution of California Coffee Marketing plan-Situation and SWOT Analysis...
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    California_Coffee_Marketing_plan_situational_and_SWOT.docx (28.51 KB)
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