Identify 9 Job Descriptions
Phase I:For each of the 9 jobs or groups of jobs, you must first identify a strategy for orienting, training and developing (i.e. continuing education/training) new employees in each job (or groups of jobs). This should include a new hire orientation as well as job/department specific training and development considerations.
Phase II: Identify how will you evaluate the success of your training and development plans, including both quantitative and qualitative measures.
Job Description #1Summary:Develops and implements the strategic online marketing plans. Stays abreast of changes in the online marketing environment to best serve the objectives of the company and adjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site such as advertising and content components.
Manage all site development and online information: 50%
· Direct internet strategy and manage overall e-commerce site presence and effectiveness.
· Develop plans for enhancing e-commerce site and present recommendations to marketing director and senior executives.
· Support specific business objectives and enforce the company’s brand image online.
· Design and set standards for the look-and-feel of the entire site.
· Oversee all web development, testing/proofing, publishing, and archiving.
· Negotiate online related contracts.
· Act as point person for all e-commerce initiatives. Manage internet marketing team.
Manage development and maintenance of site: 30%
· Manage development of the site to ensure proper functionality.
· Provide email support to all internal and external customers in relation to website.
· Manage domain names and renewals.
· Manage relationships with external vendors.
· Serve as point person for internal questions and recommendations.
· Train staff on how to use e-commerce site when updates are made.
· Survey staff and customers about customer satisfaction with e-commerce site.
· Keep up to date on technology and enhancements that apply to the site.
· Analyze market conditions, trends and the competitive environment to define business opportunities and report to the marketing team and senior management.
· Optimize web site for higher natural ranking in search engines. (SEO)
· Manage content and procurement process.
Manage and develop special sales, contests and advertising unique to the Internet: 20%
· Develop and adapt marketing strategies for online applications.
· Manage online advertising including circulars, banner ads, direct email, search engine marketing (SEM), and affiliate marketing.Execution includes working with internal and external teams on target strategy, creative development, keywords, scheduling, email list management, and email list growth.
· Manage e-marketing tools: web analytics, e-mail marketing, and search engine optimization.
· Coordinate online promotions across all product categories.
· Assist with promotions or events as needed.
Qualifications
Education and/or Experience:
· Bachelor’s degree in Marketing, Advertising or related field.
· A combination of marketing and web development experience equal to 5 years i.e., 4 years marketing, 1 year web development or 3 years marketing, 2 years web development, etc.
· 3-5 years of project management experience.
· Knowledge of consumer electronics, appliances, flooring and furniture preferred.
· Experience with HTML authoring tools, FTP software, Photoshop, Web reporting, VPN, SSL Certificates
· Video editing and photography knowledge a plus
Computer Skills:
· Knowledge of internet software: analytics software, SEM tools, site search tools.
· Knowledge of Dreamweaver and Photoshop.
· Knowledge of Excel, Word, and PowerPoint.
Physical Demands: The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job.
· Frequent sitting, talking, hearing, and using hands to finger, handle or feel.
· Occasional standing and walking.
Job Description #2
Summary:Oversee sales, service and installation (when assigned) of the division. Directs and coordinates the overall management and development of the assigned sales division by performing the following duties personally or through subordinate managers.
Direct and coordinate sales management teams for assigned sales division: 35%
· Ensure that division sales goals are achieved. Ensure effective sales floor environment.
· Recruit and hire qualified staff in cooperation with HR. Ensure orientation for new staff.
· Coach, train and support staff. Provide feedback and recognition regularly. Cross train staff to ensure departmental coverage for major functions.
· Support company policies and discipline staff as needed (verbal and written counselings).
· Document and conduct performance reviews thoroughly and timely—hold staff accountable for fulfilling their key responsibilities and goals satisfactorily. Set performance objectives and develop staff’s skills. Develop improvement plans for poor performers and terminate or transfer if unable to perform.
· Complete staff paperwork accurately and timely—job orders, class changes, termination reports, work schedules etc. Complete timekeeper functions and administer benefit pay accurately and timely.
· Schedule staff to meet customer needs. Control expenses and meet goals. Control turnover.
· Conduct monthly staff meetings, share appropriate information, develop agendas and minutes.
· Oversee the mission and critical measures of department. Be a role model of the company vision and values.
· Respond to all communications (voicemail, e-mail, mail) at least once daily.
· Actively work on process improvements within the department.
· Assure that staff attend and actively participate in all scheduled training.
Develop and strengthen the overall sales franchise: 55%
· Overall profit and expense responsibility.Achieve sales and profits expectations; including developing and setting departmental monthly goals (customer sales survey results, sales, profits, extended warranty, add-on sales, lowering returns to goal, staff productivity, etc.).
· Franchise vision, development, direction and progress.
· Overall responsibility for allocations and performance of all resources including human resources. Store design, layout and allocation of retail space. Management of labor expenses vs. sales of the division.
· Ensure improved and consistent levels of customer service at point-of-sale.
· Oversee merchandising and display within area to ensure the best possible results.
Administrative responsibilities: 10%
· Ensure staff are actively involved and participating in formal problem solving and recognition activities.
· Overall communication responsibility for assigned sales division; including operational, advertising and coordinating merchandising communication with buying team, etc.
Management/Supervisory Responsibilities:
· Manages approximately 10-20 subordinate supervisors who supervise a total of approximately 75-150 staff members.
Qualifications
Education and/or Experience:
· Bachelor’s degree in Business, sales/marketing, management or related area.
· 6 years of retail sales management experience.
· 6 years experience in one of the product categories that will be managed.
Computer Skills:
· Inventory software
· Word Processing software
Physical Demands:The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job.
· Regular sitting, standing, walking, talking and hearing.
· Occasional lifting up to 25 lbs.
· Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
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Rating:
/5
Solution: Identify 9 Job Descriptions