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Content AnalysisUMUCPsychology 300Written by:Jefferson M TilleryProfessor:Aaron HunsbergerSeptember 3rd 2016 For my content analysis, I have decided to find out if obese females are portrayed differently in the media than idealized females. The term “idealized” refers to females who are found socially desirable in the eyes of the U.S. media. Examples of these idealized females would be super models who are acceptably thin (sometimes unhealthily thin) and females like Kim Kardashian who are a little bit larger (average sized), yet, they are still socially acceptable in the eyes of the media. Also, idealized females are the females that other females base their sexual appeal on. The term “Obese” will define female whose weight doesn’t socially fit their height (overweight) in the eyes of the media. An example of this would be Rosie O'Donnell, who is considered to be overweight in the eyes of the media. Sue Jackson is a senior speaker for the School of Psychology that is located in Wellington, New Zealand. A considerable amount of her earlier researches and publications comes from an enduring curiosity for the ways that females convey their sexuality. In the more recent years, in relation to the post-feminist widespread values and sexualization of idealized females. Currently, her research cores is on a venture investigative pre-teen girls' fixation with mainstream media beliefs in their daily lives. Tiina Vares is a high-ranking lecturer in Sociology for the University of Canterbury in New Zealand. Her research centers itself in the capacities of gender, sexualities, the body and popular beliefs with a focus on the reception of standard cultural texts. She is currently working on the research project called Girls, Tween Popular Culture and Everyday Life. Both of their researches have been sustained by the New Zealand Royal Society Marsden Fund. The relationship between faultless femininity images in the media and a girl's view of self and body has interested to feminist scholars for a long time. Through recent years, this curiosity has been structured around sexualized post-feminist media in which the female's body has to be worked on to reach perfection, slimness and also sexiness. Methods for exploring the relationships between girls' personification and the media images within this post-feminist sexualized context has been controlled by harmful effects and psychologizing outlines which hide the complexity of the relationship between girls' views of self and media images. Their study contributed to an understanding of this complex association through an analysis of a media video diary and the stories that came from a project with 71 pre-teen girls about how popular culture controlled their everyday life. On the other end of the spectrum, obesity has become a prop for the media in all its forms and sociologists and others have progressively wanted to comprehend what broadcasting on obesity can tell us about the creation of social problems, health, and health policy. For this portion, I reviewed some current social science writings on the representation of obesity in the media. I explored 3 leading themes in this research: (1) The outlining of obesity in the media (2) Media broadcasting of obesity research and (3) Media descriptions of and commentary on obesity policy. Media analysis has long been at the focus of the social scientific study of social problems (Gitlin 1980, Epstein 1996). For years, sociologists have documented that the media in all of its numerous forms have been critical of how we acquire about various social problems, but also to the very structure of these problems. In other words, the media does not simply reproduce the presence of social wonders, it creates them. Recently, scholars turned this critical scrutiny on the place of the media in the social structure of the obesity epidemic. Obesity and the obesity problem have been mainstays in the American media for over 20 years. This attention that has been given to obesity in the US media shows no sign of slowing down and it has been expanded to other parts of the globe in recent years. Nevertheless, social scientists only began to examine this media coverage of obesity only for the past decade for what it can tell about obesity and some other topics such as poverty, well-being, background, sex, and nationality. I hypothesize that the media promotes and praises idealized females while it downgrades and ostracizes obese females.ReferencesChapman University. (2016, February 1). How the media influence perceptions of obesity. ScienceDaily. Retrieved September 6, 2016 from www.sciencedaily.com/releases/2016/02/160201141957.htmJackson, S. & Vares, T. (2013) ‘Perfect skin’, ‘pretty skinny’: girls’ embodied identities and post-feminist popular culture, Journal of Gender Studies 24, 3: 347-360Jackson, S. & Lyons, A. (2013) ‘Girls’ New Femininity Refusals and ‘Good Girl’ Recuperations in Soap Talk’, Feminist Media Studies, 13 (3). 2013.Jackson, S. & Vares, T. & Gill, R. (2013)’The Whole Playboy Mansion Image’: Girls Fashioning and Fashioned Selves within a Postfeminist Culture’, Feminism & Psychology, 23, 2: 143-162.
Solution: Content analysis