Which of the following is the process when individuals or groups go through to select

113) Using psychographics, marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use.

a. True

b. False

114) The physical environment of a store can strongly influence customer behaviors.

a. True

b. False

115) Culture is society's personality.

a. True

b. False

116) Microcultures are groups of consumers who identify with a specific activity or art form.

a. True

b. False

117) The Kyoto Protocol requires multinational companies to assume a position of environmental stewardship.

a. True

b. False

118) Companies using a green marketing strategy are trying to appeal to the growing trend of environmentalism.

a. True

b. False

119) People who are within the same social class have similar income levels but usually do not share common tastes in clothing, decorating styles, and leisure activities.

a. True

b. False

120) Opinion leaders influence younger consumers but usually have little or no effect on adults seeking to make a major purchase.

a. True

b. False

121) Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

a. True

b. False

122) When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident, the company is appealing to a higher level need on Maslow's hierarchy of needs.

a. True

b. False

123) The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels.

a. True

b. False

124) A belief that your family is more important then your job is an example of a cultural value.

a. True

b. False

125) For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

a. True

b. False