1) Which of the following is an accurate statement about product management?

113) The UPC is a global system of product identification.

a. True

b. False

114) The Consumer Packaging and Labelling Act controls all package communications and labeling in Canada.

a. True

b. False

115) The Food and Drug Regulations requires most food labels in Canada to have nutritional labeling mandatory on all prepackaged food.

a. True

b. False

116) The effectiveness of product strategies depends on the managers who carry them out.

a. True

b. False

117) Depending upon the organization, product management may include brand managers, product category managers, and market managers.

a. True

b. False

118) Brand managers may push too hard with coupons or other price incentives to the point that customers will refuse to buy the product without these promotions.

a. True

b. False

119) Long-term profitability will not be affected if the brand managers offer an excess of coupons or cents-off packages to customers.

a. True

b. False

120) The market manager structure would probably not be useful when firms offer a variety of products that serve the needs of a wide range of customers.

a. True

b. False

121) A watch manufacturer added a watch to its product line that was higher priced than the models it already carried. The company used a two-way stretch strategy.

a. True

b. False

122) A buttery spread designed to help lower cholesterol levels is a product with a number of new competitors entering the market. This product is most likely in the introduction stage of its product life cycle.

a. True

b. False

123) The Clorox Company marketed a new product called Clorox Oxygen Action multipurpose stain reliever. This is an example of a brand extension.

a. True

b. False

124) Heinz and Jack Daniels worked together to produce Jack Daniels grilling sauce. This is an example of cobranding.

a. True

b. False

125) A brand manager serves essentially the same function as a product category manager.

a. True

b. False