When parties agree to exchange goods for services

1. When parties agree to exchange goods for services, this arrangement is best identified as:

A. factoring.

B. expropriation.

C. bartering.

D. forfaiting.

Answer: ____ ______

2. The theory that a government should guarantee an emerging industry a large share of its domestic market until the industry becomes efficient enough to compete against imports is known as the __________.

A. compound sanction policy

B. import substitution policy

C. infant industry argument

D. balance of trade agreement

Answer: __________

3. A __________ strategy allows a company to optimize its performance for each country in which it operates, but it does not foster synergy among the different countries.

A. global

B. transnational

C. low-cost leadership

D. multidomestic

Answer: __________

4. A __________ decision is a noncomparative strategy that sometimes occurs because managers receive proposals from another company to set up a joint venture or distribution arrangement, or to sell or buy off the company’s business units.

A. go-no-go

B. divestment

C. reinvestment

D. discontinuance

Answer: __________

5. Governments are most likely to place quotas on:

A. exports.

B. imports.

C. foreign direct investment.

D. subsidies.

Answer: __________

6. The major factor cited by workers as their reason for organizing a union is:

A. long hours.

B. lack of a pension plan.

C. desire for a 4-day work week.

D. management's unfair attitude.

Answer: __________

7. During a union organizing campaign, which of the following would usually be considered a legal employer activity?

A. Telling employees what the effects of unionism might be

B. Withholding a holiday bonus

C. Threatening to close the plant

D. Creating undesirable working conditions

Answer: __________

8. Through collective bargaining, unions have strived to check further layoffs in heavily depressed industries by agreeing to:

A. givebacks.

B. open shop agreements.

C. grievance arbitration.

D. 4-day workweeks.

Answer: __________

9. The major difference between common union and nonunion grievance procedures is:

A. successive steps in union procedures.

B. binding arbitration.

C. that union procedures are written.

D. supervisor and employee discussion of the grievance.

Answer: __________

10. In total, the Supreme Court's rulings on the concepts and practice of a seniority system have:

A. dramatically changed the nature of seniority systems in labor agreements.

B. given negotiators a reason to change seniority systems in future negotiations.

C. been inconsistent and hard to interpret.

D. generally upheld those provided in collective bargaining agreements.

Answer: __________

11. __________ is the value of a brand and our perception of it.

A. Brand knowledge

B. Brand equity

C. Brand awareness

D. Brand image

E. Top-of-mind awareness

Answer: __________

12. Patricia is the brand manager of a new beverage, and she needs to make sure when choosing the brand name that it is easily pronounced, meaningful, and familiar in order to create brand __________.

A. transferability

B. awareness

C. adaptability

D. power

E. elements

Answer: __________

13. Inviting baseball fans to sit in a designated section of the stadium to drink Coca-Cola and watch the game at Turner Field in Atlanta is an example of what marketing strategy?

A. Experiential Marketing

B. One-to-one Marketing

C. Permission Marketing

D. Invitational Marketing

E. Commodity Marketing

Answer: __________

14. Chesterton Corporation wants to include all the brand elements to create strong brand equity. Which list includes all the brand elements?

A. Brand names and URL's; logos and symbols; signs and advertisements; characters; and slogans and jingles

B. Brand names and URL's; logos and symbols; slogans and jingles; promotional aides and designs; packaging and signage

C. Brand Names and URL's; logos and symbols; characters; templates and formatted plans; and slogans and jingles

D. Brand names and URL's; logos and symbols; characters; slogans and jingles; and packaging and signage

E. Brand Names; logos and symbols; characters; slogans and jingles

Answer: __________

15. __________ is based on the advantages of efficiency and economy. In general, it is desirable to create associations that make sense to as many brands nested at the hierarchical level below as possible.

A. Desired awareness

B. The principle of efficiency

C. Sub-branding

D. The principle of prominence

E. The principle of relevance

Answer: __________

16. For any project, the objective is usually defined in terms of __________, __________, and __________ (also known in the industry as the “triple constant").

A. scope, schedule, resources

B. schedule, cost, quality

C. cost, scope, planning

D. scope, schedule, cost

Answer: __________

17. __________ empowers team members to accomplish job objectives on their own accord and to be held accountable for their results.

A. Brainstorming

B. Conflict

C. Delegation

D. Trust

Answer: __________

18. The equation for calculating an activity’s latest start time is LS = __________

A. LF – duration estimate.

B. LF – actual finish.

C. early finish + duration estimate.

D. late finish + duration estimate.

Answer: __________

19. The objective of the cost section of a proposal is to convince the customer that the contractor's price for the proposed project is:

A. inexpensive and affordable.

B. competitive and fair.

C. realistic and reasonable.

D. fair and comprehensive.

Answer: __________

20. __________ is a hierarchical tree of end items that are to be accomplished by the project team during the project.

A. Needs Assessment

B. Risk Management Plan

C. Responsibility Matrix

D. Work Breakdown Structure

Answer: __________