Week 4 Discussion 1 - Why Value Propositions Are Important

Wk 4 Discussion 1

Read the Forbes article, “Why Value Propositions Are Important (And How to Create Them) (Links to an external site.).” Based on the content presented in the article, describe a project that you have been involved with, or read about in a business article, that had a clear value proposition for the strategic goals of the organization. What specific items provided the value to the organization, and how was it measured? Comment on additional value that you think could have been added if the project changed specific project elements (like scope, performance, and resource usage or risk management.)

Required Reading

Read the following chapters in Cost and Value Management in Projects:

• Chapter 8: Value Management

Required Article

Evans, M. (2013, October 31). Why value propositions are important (and how to create them) (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/markevans/2013/10/31/why-value-propositions-are-important-and-how-to-create-them/