Week 3 - Apply: Market Analysis Research

Wk 3 - Apply: Market Analysis Research

Assignment Content

1.    Purpose
   MBA Business Plan component
   
   
   Context
   One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will prepare a portion of the market analysis for your proposed business. You will create a report that can be included as part of your digital portfolio.
   
   
   Instructions
   Write a 525-word report that includes the following sections:
   • Section 1: Business overview, mission and vision
   • Section 2: Market analysis
   • Section 3: Recommendation
   • Use the Market Analysis Research document for details on what to include in each section.
     
     Cite references to support your assignment.
     
     Format your citations according to APA guidelines.