UOP MKT498 Week 4 and 5 assignment

Integrated Marketing Communication: Positioning Strategies

Writea 750-1,050-word paper in which you complete the following.
Choose two companies you may have an interest in working for, or whose products you are loyal to.
Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

• What are the company's products or services?
• What is each company's competitive advantage and positioning strategy?
• What marketing communication tools does each company use?
• How effective are these tools at helping the companies achieve their positioning strategy?

Formatyour paper consistent with APA guidelines.

ALTERNATE ASSIGNMENT

Rather than a paper, you may submit a PowerPoint presentation

Click the Assignment Files tab to submit your assignment.

Communication Channels

Continueusing the two companies you worked with last week.
Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company's marketing communication channels and tools to achieve desired branding and positioning.

• Which communication channels did each company use?
• Which communication tools did they use in each channel?
• How was it effective or ineffective for each company?
• How did you assess the effectiveness?

Formatyour paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.