UOP MKT435 week 5 Consumer Behavior Strategy Presentation

resent a marketing strategy, combining all of the elements from the previous weeks' assignments as if you are presenting to the organizational leadership.

Create a 12- to 15-slide Microsoft^® PowerPoint^® presentation in which you include the following in addition to what is covered in the Week 3 & Week 4 assignments and Week 5 content:

• Explain the decision-making process buyers work through to purchase your product or service.
• Determine the influence of family members in your customers' decision.
• Determine how you can influence consumers at each stage.
• How can you enhance your potential buyers' shopping experience?
• Analyze the role of culture and subculture on your consumers' behavior.
• Create a strategy to deal with post-purchase process.
• Determine how customer satisfaction and service will be implemented.
• Determine how evaluation and continuous consumer behavior will be addressed.
• Develop criteria and a timetable for measuring the success of your proposed strategy.

Cite at least three outside references.

Format consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.