TOWS Matrix and Analysis of United Health Group

Walden University TOWS Matrix and Analysis of UnitedHealth Group Research Paper

Part 1: TOWS Matrix and Analysis

Complete a TOWS matrix and accompanying analysis. . Be sure to include a minimum of 3–5 items in each quadrant of your matrix, which will give you a total of 15–20 identified and categorized items.

After completing your matrix, summarize the findings from your analysis of each of the four quadrants and develop a high-level, draft strategic plan containing alternative strategies.

Part 2: Draft Strategic Plan

Prepare a high-level, draft strategic plan for your selected organization.

The focus of this assessment is on applying the insights you have gained from your TOWS matrix and the environmental analysis you completed in Assessment 1 to the strategic plan. The information from the four quadrants of your matrix will serve as foundational criteria for developing your draft plan.

You must be able to look at your TOWS matrix results and then formulate four overarching strategies with at least one operational goal to support each strategy. Whether your strategies are to enhance the strengths you have identified or to improve weaknesses, your draft strategic plan must align with your organization's mission, vision, and values.

Include, with each of your strategies, the core assumptions regarding environmental opportunities and threats, organizational strengths and weaknesses, and organizational behavioral dynamics that are foundational to the strategy. For example, consider:

• Service/product life cycle.
• Product development.
• Organizational culture.
• Available funding to execute strategies.

Strategic Plan Requirements

The requirements, outlined below, correspond to the grading criteria in the TOWS Matrix Analysis and Strategic Plan Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.

• Incorporate methodologies from the knowledge-economy management approach in a strategic plan appropriate for your organization.
• Integrate recent strategy management research findings into your strategic plan.
• Synthesize operational and financial components into your strategic planning process.
• Include your determination of the organizational structure (functional, divisional, or matrix) that best facilitates your strategies.
• Create a clear, concise, well-organized, and professional TOWS matrix analysis and strategic plan draft.
• Apply proper APA formatting and style guidelines to citations and references.

Document Formats

Prepare your TOWS matrix analysis and draft strategic plan using a familiar and appropriate document format used by health care organizations, such as a memo, business report, or white paper.

Page Length Requirements

• Your TOWS matrix should be 1–2 pages in length.
• Your TOWS matrix analysis should be 4–5 pages in length (roughly one page per quadrant).
• Your draft strategic plan should be 1–2 pages in length.

Supporting Evidence

Health care is an evidence-based field. Consequently, readers of these documents will want to know the sources of your information, so be sure to include applicable, APA 7-formatted source citations and references.

Proofread each document to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your work.