This week’s Module Project will synthesise

This week’s Module Project will synthesise the knowledge that you have gained from this module and allow you to demonstrate your understanding of the concepts that you have explored during the course of the module.

By this point in the Module Project, you will have outlined the organisation, the markets it operates in and the marketing challenges that it may encounter. You will have advised the organisation on the market that it should consider entering and on any cultural adaptations that it may need to make to its marketing mix for this market.

In the final submission for your Module Project, you will address ethics and social responsibility. You will reflect on the readings and discussions from Weeks 6 and 7. In addition, you will reflect on the nature of the market environment that your organisation will encounter in the future.

To prepare for this week’s Module Project assignment:

• Review the scenario provided in Week 2 and the Project Overview provided in Week 1.

To complete this week’s Module Project assignment:

In a paper of approximately 1,500 words, do the following:

• Advise your organisation on how it may market its products and/or services in an ethical manner.
• Advise your organisation on how its operations may benefit the communities within the new market that you identified in Week 5.
• In a summary of your consulting advice, outline how being ethical and behaving in a socially responsible manner might provide the organisation with a competitive advantage in the years to come.