This week begins a two-week cycle in the Collaboration exercise. This week’s Key Concept Overview

Market adaptation

This week begins a two-week cycle in the Collaboration exercise. This week’s Key Concept Overview looks at the nature of international markets and assesses the extent to which products, process and distribution networks need to be evaluated by businesses engaged in international business. Much of the discussion in the Key Concept Overview looks at standardisation versus adaptation.

To prepare for this Key Concept Exercise:

• Read the required Learning Resources for Week 4.
• Reflect on the purpose and role of International Marketing for organisations.
• Consider the importance of product adaptation, pricing and distribution networks for firms engaged in international trade.
• Undertake desk research.

To complete this Key Concept Exercise:

By Day 3, in an approximately 500-word response, address the following questions:

• What determines whether or not a product requires adaptation for an international market?
• What determines the extent or scale of this adaptation?
• How does a company balance the need for market requirements with its own profit needs?

By Day 3, submit your Key Concept Exercise to Turnitin.

When writing your response you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.