SWOT ANALYSIS FINAL - Describe your organization’s history, products, and major competitors

MGT450.W5A1.06.2014


Description: 


Total Possible Score: 19.00




Selects an Organization and Describes Its History, Products, and Major 
Competitors

Total: 2.50


Distinguished - Selects an organization and thoroughly describes its history, 
products, and major competitors. 


Proficient - Selects an organization and describes its history, products, and 
major competitors. Minor details are missing. 


Basic - Selects an organization and partially describes its history, products, 
and major competitors. Relevant details are missing.


Below Expectations - Selects an organization and attempts to describe its 
history, products, and major competitors; however, significant details are 
missing. 


Non-Performance - The description of the selected organization’s history, 
products, and major competitors is either nonexistent or lacks the components 
described in the assignment instructions.




Explains the Current Situation of the Organization in the Market

Total: 2.00


Distinguished - Thoroughly explains the current situation of the organization in 
the market. 


Proficient - Explains the current situation of the organization in the market. 
Minor details are missing. 


Basic - Partially explains the current situation of the organization in the 
market. Relevant details are missing.


Below Expectations - Attempts to explain the current situation of the 
organization in the market; however, significant details are missing.


Non-Performance - The explanation of the current situation of the organization 
in the market is either nonexistent or lacks the components described in the 
assignment instructions.




Develops a SWOT Analysis to Determine Areas That Offer Opportunities for Change

Total: 4.00


Distinguished - Develops a comprehensive SWOT analysis to determine areas that 
offer opportunities for change. The analysis is thoroughly supported with 
scholarly sources.


Proficient - Develops a SWOT analysis to determine areas that offer 
opportunities for change. The analysis is supported with scholarly sources but 
is slightly underdeveloped.


Basic - Develops a limited SWOT analysis to determine areas that offer 
opportunities for change. The analysis is minimally supported with scholarly 
sources and/or is underdeveloped.


Below Expectations - Attempts to develop a SWOT analysis to determine areas that 
offer opportunities for change; however, the analysis is not supported with 
scholarly sources and/or is significantly underdeveloped.


Non-Performance - The development of SWOT analysis to determine areas that offer 
opportunities for change is either nonexistent or lacks the components described 
in the assignment instructions.




Chooses at Least Three Areas From the SWOT Analysis and Explains Why the Chosen 
Areas are Essential to the Strategic Plan

Total: 4.00


Distinguished - Chooses at least three areas from the SWOT analysis and 
thoroughly explains why the chosen areas are essential to the strategic plan. 
The explanation is fully supported by relevant scholarly sources.


Proficient - Chooses at least three areas from the SWOT analysis and explains 
why the chosen areas are essential to the strategic plan. The explanation is 
supported with scholarly sources but is slightly underdeveloped.


Basic - Chooses at least three areas from the SWOT analysis and partially 
explains why the chosen areas are essential to the strategic plan. The 
explanation is minimally supported with scholarly sources and/or is 
underdeveloped.


Below Expectations - Chooses at least three areas from the SWOT analysis and 
attempts to explain why the chosen areas are essential to the strategic plan; 
however, the explanation is not supported with scholarly sources and/or is 
significantly underdeveloped.


Non-Performance - The explanation of the chosen areas of the SWOT analysis is 
either nonexistent or lacks the components described in the assignment 
instructions.




Explains a Method to Measure the Success of the Proposed Strategic Plan

Total: 3.00


Distinguished - Thoroughly explains a method to measure the success of the 
proposed strategic plan. The explanation is fully supported by relevant 
scholarly sources.


Proficient - Explains a method to measure the success of the proposed strategic 
plan. The explanation is supported with scholarly sources, but is slightly 
underdeveloped.


Basic - Partially explains a method to measure the success of the proposed 
strategic plan. The explanation is minimally supported with scholarly sources 
and/or is underdeveloped.


Below Expectations - Attempts to explain a method to measure the success of the 
proposed strategic plan; however, the explanation is not supported with 
scholarly sources and/or is significantly underdeveloped.


Non-Performance - The explanation of a method to measure the success of the 
proposed strategic plan is either nonexistent or lacks the components described 
in the assignment instructions.




Critical Thinking: Explanation of Issues

Total: 0.75


Distinguished - Clearly and comprehensively explains the issue to be considered, 
delivering all relevant information necessary for a full understanding.


Proficient - Clearly explains the issue to be considered, delivering enough 
relevant information for an adequate understanding.


Basic - Briefly explains the issue to be considered, delivering minimal 
information for a basic understanding.


Below Expectations - Briefly explains the issue to be considered, but may not 
deliver additional information necessary for a basic understanding.


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions. 




Critical Thinking: Evidence

Total: 0.75


Distinguished - Employs persuasive and applicable information from credible 
sources to develop an ample analysis or synthesis of the topic. Viewpoints of 
experts are scrutinized thoroughly.


Proficient - Employs applicable information from credible sources to develop an 
analysis of the topic.


Basic - Identifies applicable information from credible sources, but may neglect 
the application of such information toward the analysis of the topic. 


Below Expectations - Presents information from external sources, but such 
information may lack credibility and/or relevance. Neglects to apply such 
information toward the analysis of the topic.


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions.




Written Communication: Control of Syntax and Mechanics

Total: 0.50


Distinguished - Displays meticulous comprehension and organization of syntax and 
mechanics, such as spelling and grammar. Written work contains no errors and is 
very easy to understand.


Proficient - Displays comprehension and organization of syntax and mechanics, 
such as spelling and grammar. Written work contains only a few minor errors and 
is mostly easy to understand.


Basic - Displays basic comprehension of syntax and mechanics, such as spelling 
and grammar. Written work contains a few errors which may slightly distract the 
reader.


Below Expectations - Fails to display basic comprehension of syntax or 
mechanics, such as spelling and grammar. Written work contains major errors 
which distract the reader.


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions.




Written Communication: APA Formatting

Total: 0.50


Distinguished - Accurately uses APA formatting consistently throughout the 
paper, title page, and reference page.


Proficient - Exhibits APA formatting throughout the paper. However, layout 
contains a few minor errors. 


Basic - Exhibits limited knowledge of APA formatting throughout the paper. 
However, layout does not meet all APA requirements. 


Below Expectations - Fails to exhibit basic knowledge of APA formatting. There 
are frequent errors, making the layout difficult to distinguish as APA.


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions.




Written Communication: Page Requirement

Total: 0.50


Distinguished - The length of the paper is equivalent to the required number of 
correctly formatted pages. 


Proficient - The length of the paper is nearly equivalent to the required number 
of correctly formatted pages. 


Basic - The length of the paper is equivalent to at least three quarters of the 
required number of correctly formatted pages.


Below Expectations - The length of the paper is equivalent to at least one half 
of the required number of correctly formatted pages. 


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions.




Written Communication: Resource Requirement

Total: 0.50


Distinguished - Uses more than the required number of scholarly sources, 
providing compelling evidence to support ideas. All sources on the reference 
page are used and cited correctly within the body of the assignment.


Proficient - Uses the required number of scholarly sources to support ideas. All 
sources on the reference page are used and cited correctly within the body of 
the assignment.


Basic - Uses less than the required number of sources to support ideas. Some 
sources may not be scholarly. Most sources on the reference page are used within 
the body of the assignment. Citations may not be formatted correctly.


Below Expectations - Uses an inadequate number of sources that provide little or 
no support for ideas. Sources used may not be scholarly. Most sources on the 
reference page are not used within the body of the assignment. Citations are not 
formatted correctly.


Non-Performance - The assignment is either nonexistent or lacks the components 
described in the instructions.




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