Strategy And Marketing Communication

Strategy And Marketing Communication

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 

· Situational Analysis:

· Vision , Mission, Strategic objectives, Values

· Strengths/Weaknesses

· Competitor's Strengths/Weaknesses

· Market Segments

· Product, Place/Distribution, Promotion, and Price Strategies:

· Creating a Brand Image

· Maintaining Brand Image

· Branding Concerns

· Promotion/Integrated Marketing Communication

· Advertising Strategy/Objectives

· Push and Pull

· Media Strategy

· Advertising Execution

· Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.